We know AI wrote it for ya.

 Let’s see if you should be proud or ashamed of yourself.

AI-written content: two pounds of crap in a one-pound bag. 💩

Ask a teenager about the midlife crisis. They can find out online and tell you about it, but they have not felt it. That’s honestly the reason AI writing sucks. But wait, before you start throwing stones at me, I ran this very article through Grammarly before hitting publish.

Let’s get one thing straight: some types of writing better get offloaded onto AI asap. A boring email with some randoms in cc. A passive-aggressive reply turned polite enough to keep your job. A summary no one cares about. A contract draft. A 3-star hotel room description. Meeting notes. Whatever.

Tools like  Text Humanizers, and AI Checkers  and and custom chatbot prompts are awesome if you want to save time, catch errors, and sound sane when you have 2 brain cells left. Incredible, truly.

But here’s the catch – if you’re tempted to fire people and let AI do all the heavy lifting in fields like branding, creative marketing, content writing and literature, you may wanna take deep breath and rethink it. You can still roll your eyes as you read though.

AI is a thirsty parrot that repeats what it’s been fed.

When you, a genius, use a prompt toget some creative writing done, another genius does the same thing. Chat gives you both the same thing because it’s looking for answers in the same place. So your AI-genereated ‘creative ads’ and SEO articles compete with similar looking ads and articles.

Instead of two depressed individuals with mild addictions wringing their brains dry for money we get two AI prompts competing with each other. Your AI-generated content gets boring fast because it’s based on the same exact data set as the rest of it. A robot can never win this battle because it’s thinking and output is based on logic. Here’s what a creative writer’s thinking and output is based on: 

Damn right. We’re driven to tiktok, insta reels and horrible discussions on X because we get to see humans struggle, screw up, show off, and be cringey. We’re made to connect, to have feelings about that stuff we read – authentic content creates engagement because we’d like more of that feeling. Once you’ve seen enough posts on the same trend you get bored of them. Some initial research shows that half the people in the room can already tell when writing is AI-generated and it’s an immediate turnoff.

Do you know what’s a real turn-off?

AI-generated dating profile descriptions, AI-generated reviews, AI-generated descriptions of places. Would you like to see where AI writing really takes you to hell? LinkedIn. Fish out one corporate ad that sounds human, I’ll wait. They are all the same and we hate them – there’s no value in repetition of the same pattern.

If you want your brand, your ad or your book to stand out – keep the human writer quipped with the right AI tools.

 What’s your content like? 

We created Tuna Can to help humans benefit from AI. AI literacy isn’t just fancy prompts. It’s knowing what tool to use, what to ask, and how to turn the output into something that doesn’t scream “a sad robot wrote this.”